We are avid gym-goers with 20 years of training experience between us who founded a venture-backed gym tech startup. We started this adventure as a passion project after experiencing the benefits of fitness watches for cardio- based training but were sorely disappointed with the quality of insights they provided for weight training.
We started our journey by retro-fitting existing gym machines with sensors and screens to bring our vision of delivering data to resistance training. From discussions and personal experience, we knew the demand for this data was REAL and this was a path to making it a reality.
We realised that the retrofitting approach was too intensive and costly limiting our ability to scale and impeding the value we could provide. Learning quickly, we pivoted to creating a personal device, putting game-changing resistance training insights directly into the user's hands.
We earned a coveted spot in one of Australia's top startup accelerators, UQ ilab. This gave us crucial funding and a platform to connect with countless athletes, gym-goers, physios, and PTs to truly understand market needs.
From concept to reality! We successfully built and launched our Minimum Viable Product – the SmartPin. Demonstrating its value and potential. This cemented our belief, we are changing the game on resistance training and people are eager to be part of the future we're building.
At the culmination of the UQ iLab program we proudly placed 2nd out of 12 innovative startups at Pitch night. This fuelled our confidence, further proving that industry leaders believed in the value we provide.
Driven by user feedback from our MVP, we levelled up! We developed the SmartPin V2 – a refined prototype device and app conveniently delivering even more powerful, unrivalled performance insights to improve your performance.